Lipton Ice Tea

 

LIPTON ICE TEA – HARARET AVCILARI ROADSHOW 2011-2012

İŞ BİRLİĞİ İÇERİĞİ:

Tüketici Odaklı Etkinlik

HEDEF NEYDİ ?

Anadolu insanına soğuk çay içme geleneğini kazandırmak. Soğuk çayın lüks tüketim olmadığını, C1-C2 ses hedef kitlesinin içselleştirmesini sağlamak.

NE YAPTIK ? NE OLDU ?

TCC tarafından yaratılan “Fever Hunters” bütünleşik BTL kampanya fikri “Global Best Practice” ödülünü aldı.
Fever Hunters Roadshow ekibinin benzeri Romanya’da uygulanmaya başlandı.

2 yılda total 58 noktaya gerçekleştirdiği ziyaretlerle 2 milyon tüketiciye ürün tecrübesi yaşattı.

BİZİM İÇİN NE DEDİLER?

Dear Sir/Madam,           Sept 18,2012

We have started a journey with TCC, two years ago by the creation of «Fever Hunters on the Road». Enthusiastic team of TCC make a dream come alive with their loyalty to our story and dedication for a challanging operation of 58 city visits with a crowded activation group.

TCC was responsible for the whole organization which carries our loved brand ,Lipton Ice Tea, to an extended level in consumer awareness. A professional team, could only manage handling every stage of such a hard process from the beginning of a creative idea followed up with the consumer entertainment.

We are proud that our beloved brand has been in good hands for the whole period of Fever Hunters campaign. TCC has taken delicate care of all the events we have developed together with passion . Their disciplined way of working , sensitivity for timings , directing any crises occured and teamwork approach, had an important role in success of the campaign which has won the award of Global Lipton Ice Tea Best Execution of 2011.

Thank you guys for being part of the family 🙂

Sincerely Yours,

Zeynep IZGI

Pepsico Beverages Lipton Ice Tea / Senior Marketing Manager